Sell prints from a gallery

Couples can order prints directly from the gallery. Turn the store on once in Studio Settings → Store; it applies to all your published galleries. Orders appear under Orders in the sidebar.

Who makes the prints

WHCC (White House Custom Colour), the professional lab many photographers already use directly. You set a markup over the lab cost. FOCL handles the order, the payment, the tax and the shipping. The print arrives without FOCL’s name on it.

What FOCL charges

FOCL keeps 15% of your margin on each sale. Margin is your price minus the lab cost — the lab cost, shipping and tax are never part of it, so the commission only ever comes out of what you make.

On a print you sell for $100 with a $40 lab cost: the margin is $60, FOCL keeps $9, you earn $51.

The rate is shown on Settings → Store → Pricing & earnings, and the You earn column already has it taken out. The same number appears on every order and in the sale and payout emails, so what you are quoted is what you are paid.

Set it up

Settings → Store has two parts.

• Setup. Three steps: connect your payouts with Connect to Stripe, review your prices, then open your store with Enable the print store. The status at the top tells you whether the store is off, ready to open, waiting for payouts, or live. If Stripe needs more details, choose Continue with Stripe. If Stripe is reviewing submitted details, choose View Stripe or Check status.
• Pricing & earnings. Set a Default price rule as a percentage above the lab cost. For example, 100% markup means twice the lab cost. The sale breakdown shows what the couple pays, the lab cost, FOCL’s fee, and what you earn. Pick a product to see its sizes, then edit a Couple pays field for a custom price. Choose Use default beside a custom price to follow your rule again. Changing the default rule leaves custom prices alone.

Prices save when you leave the field or press Enter. Earnings update as you type so you can preview a change. You cannot set a price below the lab cost. If a save fails, the field shows an error and a Retry button; the unsaved value is not applied to your store.

Both halves are required before a couple sees a single print. The switch on its own does nothing visible: until Stripe has approved you for payouts, your galleries show no Buy button and no cart, exactly as if the store were off. There is no window where orders pile up waiting for the bank connection, because there is nothing for anyone to order.

Connecting takes a few minutes and happens on Stripe, not here. They ask for your legal name, date of birth, address, the last four digits of your Social Security number, and the bank account you want to be paid into. That is what the law requires of anyone receiving money, and it is the same step every other gallery company asks of you. Approval is usually immediate. Occasionally Stripe wants a photo of your ID, which can take a day.

You will know it worked when Settings → Store says Payouts active. If it says anything else, your couples cannot buy prints yet.

Payout setup is currently available for US accounts.

Store setup reminders

On desktop, once you have a published gallery containing photos, the Galleries dashboard can offer a store setup reminder. It points you to Settings → Store to connect Stripe, finish missing payout details, or review prices and turn on the store when payouts are ready. The reminder never turns on sales or connects Stripe for you.

Each reminder appears at most once per account after you dismiss it or follow its button. It shares the one-popup-per-visit limit with other tips, waits while you’re uploading or using another window, and respects Settings → Notifications → Show tips as I go. It does not appear on mobile, for a store that is ready to sell, or while Stripe reviews submitted details with no outstanding requirements. You can always open Settings → Store yourself after choosing Not now.

Who the couple is buying from

FOCL (FrameOne LLC) is the seller of record: it charges the couple’s card, collects sales tax and is the name on their statement. The checkout and the receipt say so, on your studio’s behalf. You never handle the money or the lab.

Refunds

Prints are made to order, so an order can’t be changed once it is in production. If a print arrives damaged or misprinted, the couple replies to their order email within 14 days and FOCL reprints or refunds it. If an order is refunded after you have been paid for it, the payout for that order is reversed.